Things Buyers Actually Care About

February 16, 2022

Buyers don’t care about your business as much as you.

This shouldn’t come as a surprise, but our conversations with Sellers tell a different story.

Sellers are often quick to point-out how much money they have invested into the business. While a fair point, this unfortunately doesn’t matter much to Buyers. Why not? Well, that particular Buyer may decided against your office renovation last year or decided to not hire that website agency. The point is that every owner runs their business differently.

It is also important to remember that your business is completely new to the Buyer. This means they will focus on finding problems and not the uncapitalized opportunities.

This makes eliminating problems in your business more important than outlining the opportunities a Buyer may choose to pursue.

Below breaks down the difference between a problem and an opportunity from the perspective of a Buyer:

As you can see, there is a clear difference between problems and opportunities. As a seller, you're much better off focusing on eliminating problems because buyers see any problem as a risk.

Want to sell your business? Eliminate risk.

Buyers are putting a lot of money at stake when they purchase your business. This makes it only human for them to worry about risk, underlining the importance of reducing risks associated with our business. Remember the following formula 👇

Less perceived risk = more buyer confidence = the faster you will sell (and usually for a higher price).

Want to get started on making your business ready to sell? Join our private Community to access exclusive resources and tools. It also contains a downloadable copy of our Urgent Exit Plan.

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